Audience Insights and Performance Analyst

Job description

We’re looking for a curious Audience Insights and Performance Analyst to help turn media, customer and advertising performance data into clear, useful insights for teams across Sky. This is an opportunity for any graduate interested in data, insights and the media industry to be part of the team behind the insights that shape what Kiwis watch and love. If you love asking “why” and digging a little deeper, we’ll teach you the rest and help you build a career in analytics, research and insights.

Working alongside experienced Research, Data and Insights (RDI) Business Partners and colleagues, you’ll support media, customer and advertising performance data initiatives across the business. You’ll explore audience and customer behaviour, and prepare reports, presentations and insight outputs that answer business questions with evidence and tell a story to your stakeholders. You’ll be supported to learn our tools, data and ways of working while building confidence in communicating what the information means in practical terms to support everyday decisions. You don’t need to arrive knowing everything; what matters most is your curiosity, your willingness to ask questions, care with detail, and interest in using data to make a difference. Job requirements

• Explore media, customer and advertising performance data to identify patterns, trends and useful insights.
• Prepare accurate, timely reports, presentations and simple visualisations that help people understand performance.
• Ask questions, look beyond the numbers to understand the “why”, and dig deeper to uncover what’s really driving performance.
• Support research, insight and performance reporting projects that build understanding of our audiences, customers and advertising partners.
• Check your work carefully and help maintain consistent, reliable data and documentation.
• Explain findings in straightforward language and help stakeholders use insights with confidence.
• Learn new tools, methods and ways of working, seek feedback, and contribute positively to the wider Research, Data & Insights team.
• Collaborate with teammates and stakeholders across the business and help find simple ways to make recurring work more efficient.

Job responsibilities

This role could suit someone who can turn complex ideas into tangible insights and can bring people on a journey through data and insights. You could come from any discipline, be hungry to learn and keen to support our Business Partners with the day-to-day needs of the business. No previous experience is required. Your inquisitive nature matters more than any hard skill, because we can teach the technical side. What you bring to this role:

• An inquisitive mind and a genuine interest in data, insights, media, customer behaviour and advertising performance, with the willingness to ask “why” and dig a little deeper.
• Comfort working with numbers and information, with strong attention to detail and a thoughtful approach to problem-solving.
• Clear written and verbal communication, including the ability to explain what you have found in simple terms.
• A collaborative mindset, openness to feedback and enthusiasm for learning from others.
• Any exposure to spreadsheets, reporting, data visualisation or coding (SQL, Python or R) is a bonus, but it isn’t expected. We’ll teach you the tools and technical skills.

Job benefits

• Free Sky, Sky Sport Now, and Neon
• A flexible, supportive culture where your ideas matter
• Great career development, with support to build your data and insights skills and real pathways to grow
• Discounted Southern Cross health insurance
• Discounted YMCA gym membership