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Store Manager CV example

Area managers hiring a store manager look for three things: sales you've grown, a team you've built, and a store that runs properly when you're not there. This store manager CV example puts numbers on all three.

Written for New Zealand, with notes for Australia · Checked

Free. Then compare it with a real Store Manager job ad.

The example

A Store Manager CV, start to finish.

Rawiri Tamihana is made up, and so are the employers. The layout and the wording are what New Zealand employers expect: no photo or date of birth, the most recent job first, and every bullet showing what was done and what came of it.

Rawiri Tamihana

Store Manager, outdoor and sporting goods

Hamilton · 027 555 0391 · rawiri.tamihana@email.com

Profile

Store manager with twelve years in sporting and outdoor retail, from the shop floor to running a $4.2 million store with a team of 14. Grows sales through a well-trained team, keeps shrinkage low and rosters to budget. Holds the New Zealand Certificate in Retail (Level 4).

Skills

Sales and KPI management · Recruiting and coaching staff · Rostering to a wage budget · Stock control and shrinkage · Visual merchandising · Health and safety · Customer complaints · Point of sale and cash reconciliation · Opening and closing procedures

Experience

Store Manager, Tōtara Outdoor Co.

Hamilton · 2022 to now

  • Lead a team of 14 in a $4.2 million store, growing sales by 11% in two years against a flat regional market
  • Cut shrinkage from 1.8% to 0.9% of sales by tightening receiving checks and changing the layout of high-theft lines
  • Roster within the weekly wage budget every week, matching staff to foot traffic from the sales data
  • Recruited and trained two assistant managers, both since promoted to run their own stores
  • Raised the store's customer satisfaction score from 78 to 89 by coaching the team on product advice

Assistant Store Manager, Kea Sports

Hamilton · 2018 to 2022

  • Ran the store on the manager's days off, including banking, rosters and staff issues
  • Led the annual stocktake with a variance under 0.5%
  • Set up seasonal floor changes from head office plans, finishing each overnight before trading

Retail Supervisor, Kea Sports

Te Awamutu · 2014 to 2018

  • Supervised a team of five on weekends and trained new staff on the till and returns
  • Became the store's top seller of footwear two years running

Education

New Zealand Certificate in Retail (Level 4), ServiceIQ

2019

Other details

Driver's licence
Full
First aid
Current certificate

Referees

Available on request

Rawiri wrote a cover letter to go with it. Read the store manager cover letter

Skills and keywords

What store manager job ads look for.

Use the ad's own words where they're true of you. An ATS, and a recruiter skimming, both look for them.

  • Sales growthGive a percentage over a set time. It's the first number an area manager looks for.
  • KPIsName the ones you're measured on, such as conversion, average sale or customer score, and how you moved them.
  • ShrinkageLoss as a share of sales shows you run a tight store. Say what you changed to bring it down.
  • Wage budgetRostering to budget is a core part of the job. Show you hit it.
  • Team leadershipSay how many people you lead and what became of the people you trained.
  • StocktakeA low variance is a quiet proof of good stock control.
  • Health and safetyStore managers are responsible for it. Mention incident reporting or hazard checks you run.

Bullet points

9 strong lines to borrow from.

Each says what was done, how, and what came of it. Swap in your own facts: a line is only strong if it's true.

  1. 1Grew store sales by 11% in two years against a flat regional market
  2. 2Cut shrinkage from 1.8% to 0.9% of sales by tightening receiving checks and moving high-theft lines
  3. 3Rostered within the weekly wage budget every week using foot traffic and sales data
  4. 4Recruited and trained two assistant managers who went on to run their own stores
  5. 5Raised the customer satisfaction score from 78 to 89 by coaching staff on product advice
  6. 6Led the annual stocktake with a variance under 0.5%
  7. 7Set up seasonal floor changes overnight, ready for trading the next morning
  8. 8Handled escalated complaints and turned most into a repeat sale
  9. 9Ran monthly hazard checks and kept the store free of lost-time injuries for three years

Common mistakes

What costs store manager CVs interviews.

  • Describing the job instead of your results.

    Every store manager does rosters and banking. Show what changed because you did them: sales, shrinkage, staff turnover.

  • No size for the store.

    Give the annual turnover and the size of the team. It tells a hiring manager what level you're at.

  • Leaving out the people you developed.

    Staff you've trained and promoted show you can build a team, which is most of the job.

  • A long list of every retail job since school.

    Keep the last ten years or so in full. Older jobs can go in a single line.

New Zealand and Australia

What changes across the Tasman.

New Zealand

If you're applying to a store that sells alcohol, such as a supermarket or bottle store, list a manager's certificate if you hold one: every New Zealand business with an off-licence must appoint a manager.

New Zealand CV format

Australia

Australian retail ads often list the sales and team size they expect, so match your numbers to theirs in your summary. Australian employers usually say resume rather than CV, and expect about two pages.

Australian CV format

Sources: Queenstown Lakes District Council: manager's certificates.

FAQ

Questions, answered.

Something else on your mind? Email support@smartcvs.ai and a person will reply.

How long should a store manager CV be?

Two pages is right for most store managers. Keep the most recent roles in full and cut older ones down.

Can I share sales figures from my current store?

Share percentages and ranges rather than exact takings if you're unsure. Growth and shrinkage as a percentage tell the story without giving away confidential numbers.

Do I need a retail qualification?

Not always. Experience counts most, but a Level 4 retail certificate shows you've learned the management side properly.

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