Social Media Manager

Job description

Lead the social and vertical video strategy for New Zealand's most engaged news brand. Set the direction, make the content, and grow audiences across Meta, TikTok and YouTube. About us Stuff Digital delivers live, lively, relatable news and content for all New Zealanders, whenever, wherever and however they want it. Our Social and Video team grows and engages audiences of scale across Stuff's own platforms and social networks.

Job requirements

This is Stuff's senior social and video role. Reporting to the Head of Audience Development, you'll own our vertical video and social audience growth strategy and set its direction alongside editorial leadership. You'll be as comfortable behind the edit as you are live on camera. You'll coach journalists, VJs and multimedia editors in best practice, and be first to test the formats and platforms that keep Stuff ahead. What you'll do

• Set and deliver audience growth strategy across our platforms and Meta, TikTok and YouTube
• Partner with editorial leadership on reach and engagement strategies for vertical video
• Create, direct and personally produce standout content across social and video channels
• Plan and run paid and organic growth campaigns, owning delivery and results
• Design and deliver training that lifts video and social skills across the newsroom
• Lead and moderate Stuff's off-platform communities
• Track performance and turn data into clear, actionable insight

Job responsibilities

• A proven record producing creative vertical video and visual content for social, at scale
• Hands-on experience across Meta, TikTok and YouTube, and confidence on camera
• A strong personal brand on social or in new media
• Exceptional editorial judgement and an audience-first instinct
• Confidence with analytics tools such as Google Analytics and native platform insights
• Experience upskilling colleagues and influencing stakeholders without formal authority
• Sound knowledge of media law, guidelines and standards

Job benefits

• Shape how New Zealand's number one news brand shows up on social
• Real ownership of strategy, content and results
• Room to experiment with emerging formats, platforms and AI tools

Think you can do the job? Then apply now and start your journey with Stuff today. Ka oti rānei i a koe tēnei mahi? Kāti, tono mai ināianei kia tīmata ai tō haerenga me Stuff i tēnei rā. Stuff champions inclusion. Be it gender, ethnicity, beliefs, abilities or experiences - we know that diversity brings another lens through which we all learn, connect and grow. E kōkiri nei a Stuff i te whāinga kia whai wāhi ai te katoa. Hāunga te ira, te iwi, ngā whakapono, ngā āheinga, ngā wheako rānei o te tangata - e mōhio nei tātou mā te kanorau e whai tirohanga hou ai, e ako ai, e tūhono ai, e whanake anō ai tātou katoa. As we are committed to creating a workplace that reflects the diverse communities in New Zealand, we will always invite and encourage applications from people of all genders, ethnicities, disabilities and ages. We are committed to providing equal employment opportunities for all. Nā runga i tā mātou ū ki tētahi taiao mahi e whakaatu ana i te kanorau o ngā hapori i Aotearoa, i te ao, i te pō, ka pōhiringia, ka ākina anō ngā tono mahi a te marea whānui, hāunga te ira, te iwi, te hauātanga, te pakeke rānei. E ū nei mātou ki te whai kia wātea ai ā mātou ara whai mahi ki te katoa i runga i te mana taurite.

Disclaimer: Stuff does not accept unsolicited agency resumes. Stuff is not responsible for any fees related to unsolicited resumes.