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Marketing Coordinator CV example

Marketing managers hiring a coordinator want someone who gets campaigns out on time, knows the tools and can show what worked. This marketing coordinator CV example leads with results, not a list of platforms.

Written for New Zealand, with notes for Australia · Checked

Free. Then compare it with a real Marketing Coordinator job ad.

The example

A Marketing Coordinator CV, start to finish.

Yuki Tanaka is made up, and so are the employers. The layout and the wording are what New Zealand employers expect: no photo or date of birth, the most recent job first, and every bullet showing what was done and what came of it.

Yuki Tanaka

Marketing Coordinator, retail and ecommerce

Auckland · 022 555 0259 · yuki.tanaka@email.com

Profile

Marketing coordinator with five years in retail and travel marketing, running email, social and seasonal campaigns end to end. Keeps a busy content calendar on track, reports on what each campaign earned, and works well with designers, agencies and store teams.

Skills

Campaign coordination · Email marketing · Social media content and scheduling · Google Analytics and campaign reporting · Content calendars · Website updates in a CMS · Briefing designers and agencies · Event and promotion planning · Budget tracking

Experience

Marketing Coordinator, Harakeke Home and Living

Parnell, Auckland · 2023 to now

  • Coordinate about 40 campaigns a year across email, social, website and 12 stores, each launched on the agreed date
  • Grew the email list from 28,000 to 46,000 subscribers in two years with in-store sign-ups and a welcome series
  • Lifted email revenue by 35% year on year by segmenting the list and testing subject lines
  • Report weekly on campaign results from Google Analytics and the email platform, so the team moves budget to what's working
  • Brief the design agency and store teams for each seasonal launch, keeping the campaign budget within 5%

Marketing Assistant, Tūī Travel Co.

Auckland · 2021 to 2023

  • Scheduled posts across three social channels and grew Instagram followers by 60% in 18 months
  • Updated tour pages and deals on the website each week in the CMS
  • Organised four travel expos a year, including stands, brochures and follow-up emails to leads

Education

Bachelor of Communication (Digital Marketing), Massey University

2020

Other details

Portfolio
Campaign examples available on request
Languages
English and Japanese

Referees

Available on request

Yuki wrote a cover letter to go with it. Read the marketing coordinator cover letter

Skills and keywords

What marketing coordinator job ads look for.

Use the ad's own words where they're true of you. An ATS, and a recruiter skimming, both look for them.

  • Campaign coordinationThe heart of the job. Say how many campaigns you run and across which channels.
  • Email marketingGive list size, open or click rates, or revenue. Numbers show you know what good looks like.
  • Social mediaName the channels and one result, such as follower growth or engagement.
  • Google AnalyticsAds often name it. Show you use it to report, not just log in.
  • Content calendarProof you can keep many small deadlines on track at once.
  • CMSName the one you've used if the ad does. Website updates are often part of the job.
  • StakeholdersCoordinators sit between designers, agencies, sales and stores. Show you keep them all in step.

Bullet points

9 strong lines to borrow from.

Each says what was done, how, and what came of it. Swap in your own facts: a line is only strong if it's true.

  1. 1Coordinated about 40 campaigns a year across email, social, website and 12 stores, each launched on the agreed date
  2. 2Grew the email list from 28,000 to 46,000 subscribers in two years
  3. 3Lifted email revenue by 35% year on year by segmenting the list and testing subject lines
  4. 4Reported weekly on campaign results so the team could move budget to what was working
  5. 5Briefed the design agency and store teams for each seasonal launch and kept spend within 5% of budget
  6. 6Grew Instagram followers by 60% in 18 months with a planned content calendar
  7. 7Updated website pages and deals each week in the CMS
  8. 8Organised four travel expos a year, from the stand to follow-up emails to leads
  9. 9Set up consent checks and unsubscribe links on every email template

Common mistakes

What costs marketing coordinator CVs interviews.

  • A long list of tools with no results.

    Pick the tools the ad names, then show what you achieved with them: growth, revenue or time saved.

  • Writing "assisted with campaigns".

    Say what you owned: the calendar, the email, the brief or the report, and what came of it.

  • No link to your work.

    Marketing managers like to see examples. Offer a portfolio or add a link in your details.

  • Vague numbers like "improved engagement".

    Give the before and after, even as a percentage, and the time it took.

New Zealand and Australia

What changes across the Tasman.

New Zealand

Under New Zealand's Unsolicited Electronic Messages Act 2007, marketing emails and texts need consent, must identify the sender and must include a working unsubscribe, so if you've managed that on campaigns, say so.

New Zealand CV format

Australia

Australia's Spam Act has similar rules: you need consent before sending marketing emails or texts, and every message needs an easy unsubscribe. Australian employers usually say resume rather than CV, and expect about two pages.

Australian CV format

Sources: Department of Internal Affairs: three steps to ensure you are not spamming, Australian Communications and Media Authority: avoid sending spam.

FAQ

Questions, answered.

Something else on your mind? Email support@smartcvs.ai and a person will reply.

Should I include a portfolio?

Yes, if you can. A few campaign examples with their results say more than a paragraph. Check you're allowed to share them first.

Which marketing tools should I list?

The ones in the ad first, then the ones you use most. Keep the list short and show results with them in your bullets.

How do I show results if I didn't set the targets?

Report what changed while you ran the work: list growth, sales from a campaign, or time saved. Coordinators are judged on delivery as much as results.

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