Senior Marketing Manager

• Through the Line Marketing
• Lifestyle Communications
• Banking OR Cards and Payments OR Financial Services

Marketing Manager - Contract Opportunity

Location: Auckland (Hybrid, 3 days in office)

Contract Duration: Until September 2027

About The Role

We are seeking an experienced Marketing Manager to join a high-performing marketing team supporting a major financial services organisation. This is a hands-on customer marketing role focused on delivering customer communications, CRM initiatives, and integrated marketing campaigns across everyday banking and card products.

You'll take ownership of end-to-end campaign delivery, developing and executing customer-focused marketing activity across channels including email, CRM, and social media. Working closely with internal stakeholders, analysts, and broader marketing teams, you'll help deliver campaigns that drive customer acquisition, engagement, activation, and retention.

One of the initial priorities will be supporting a large-scale customer acquisition campaign, leading the direct customer marketing and CRM workstreams while partnering with teams responsible for broader brand and awareness activity.

Key Responsibilities

• Own and deliver customer marketing campaigns from briefing and planning through to execution, optimisation, and review.
• Develop and execute direct-to-customer communications across email, CRM, and social channels.
• Lead CRM and customer marketing activity supporting acquisition and growth campaigns.
• Partner with internal marketing teams to deliver integrated campaigns that align direct marketing with broader advertising activity.
• Deliver campaigns across both acquisition and customer lifecycle marketing programs.
• Use customer insights, campaign data, and performance metrics to develop targeted and effective communications.
• Work closely with analytics and data teams to define segmentation, audience selection, and campaign requirements.
• Coordinate campaign delivery across multiple stakeholders to ensure successful and timely execution.
• Create clear marketing and creative briefs and collaborate with creative, digital, and channel teams.
• Monitor campaign performance and identify opportunities to improve future activity.
• Manage multiple concurrent campaigns while maintaining strong attention to detail and ownership.

About You

We're looking for someone who is comfortable taking ownership, working independently, and driving outcomes in a fast-paced environment.

You'll Ideally Bring

• Strong experience in customer marketing, CRM, or lifecycle marketing.
• Proven success delivering end-to-end marketing campaigns.
• Hands-on experience with email marketing and direct customer communications.
• Experience across acquisition, engagement, retention, and lifecycle campaigns.
• Understanding of how CRM, digital, and traditional marketing channels work together within integrated campaigns.
• Experience working with customer data, segmentation, and campaign reporting.
• Strong stakeholder management and relationship-building skills.
• A proactive, accountable, and delivery-focused approach.
• Experience within financial services, banking, cards, payments, or other regulated industries is highly desirable.

What Success Looks Like

You are someone who can quickly understand business and customer objectives, take a campaign brief, and independently drive delivery from concept to execution.

You'll be equally comfortable discussing strategy with senior stakeholders as you are getting into the detail of customer journeys, campaign setup, and communications. You bring structure, initiative, and commercial thinking while ensuring customer experiences remain relevant, engaging, and effective.