Senior Brand Manager
Hunter Campbell
What the role involves
- Building brand activation plans
- Managing brand P&Ls
- Analysing performance data
What they ask for
5+ years’ brand marketing experience; understanding of grocery, on-premise, hospitality, independent and banner group channels; confidence working with scan data and Power BI
- 5+ yrs experience
About the job
Description
About the Company
EuroVintage is a family-owned liquor distributor representing an impressive portfolio of brand owners, from small family producers to global names, across wine, beer and spirits. The owner is in the business every day, and partnerships run long, some for over 30 years. That approach has earned a strong market reputation and multiple industry awards.
The Role
Reporting to the Marketing Manager, you will be one of two Senior Brand Managers, owning a portfolio of brands. You will build and deliver brand activation plans and manage each brand’s P&L, driving profitable growth across grocery, on-premise, independents and banner groups.
Key Responsibilities
- Build annual brand activation plans and secure brand owner sign-off
- Manage brand P&Ls, A&P spend and KPIs against budget
- Act as the key EuroVintage contact for each brand owner
- Turn Circana scan data and Power BI reporting into monthly performance insight
- Align brand activity with National and Key Account Managers’ banner plans
- Equip the field sales team with sharp sell-in tools and in-store ideas
- Assess NPD opportunities, build launch plans and track performance
- Contribute to the sales and marketing planning process and leadership reviews
Key Skills & Experience Required
- 5+ years’ brand marketing experience; liquor background ideal
- Strong FMCG candidates considered, particularly with scan data depth
- Understanding of grocery, on-premise, hospitality, independent and banner group channels
- Analytical and commercially sharp; comfortable owning brand P&Ls without a category team
- Confident working with scan data and Power BI
- Relationship skills to partner with everyone from family producers to global corporates
- Hands-on, organised and agile, with a willingness to roll your sleeves up
- Agency or distributor brand experience a bonus, not essential
What’s in it for you
Competitive base salary plus additional earning potential with an annual bonus, with flexible start and finish times. You will join a family business with a genuinely non-corporate culture and long-standing partnerships. You will build a breadth of brand and channel experience few in-house roles can offer.
Benefits
- Flexible start and finish times
- Staff product discounts and fun events / tastings
- On-site parking at the office
To be considered for this position, please apply now or for a confidential discussion, email Bethany Taplin at bethanyt@huntercampbell.co.nz
Applying for this job
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