Digital Development Lead
AA Insurance NZ
What the role involves
- Coaching team members
- Planning digital initiatives
- Monitoring digital performance
What they ask for
Experience coaching and developing high-performing teams; understanding of digital customer experience; hands-on experience with Google Analytics (GA4), Adobe Analytics, Adobe Target, and Google Tag Manager
- Manages people
About the job
We are recruiting for the role of Digital Development Lead to join our Digital Experience team. In this role, you'll play a key part in coaching and developing your team to support the delivery of exceptional customer experiences across our digital touchpoints. You'll work closely with stakeholders to help create consistent and seamless journeys across digital and non-digital touchpoints, contribute to strategic and tactical digital initiatives, and identify opportunities for improvement.
About The Role
Reporting to the Digital Experience Manager, the Digital Development Lead will:
- Work with stakeholders to promote seamless customer journeys across digital and non-digital channels.
- Help define digital objectives, measures and opportunities for improvement.
- Contribute to the planning and delivery of digital initiatives.
- Act as an escalation point for digital media challenges and opportunities, driving solutions that support performance and business goals.
- Build strong stakeholder relationships and collaborate across teams to support consistent service delivery.
- Coach and develop your team to be successful in their roles.
- Identify and own risks and incidents in line with the risk management programme
What We Are Looking For
- Experience coaching and developing high-performing teams, with an effective and empathetic leadership style.
- A solid understanding of digital customer experience.
- Strong hands-on experience with Google Analytics (GA4) and Adobe Analytics, including reporting, digital channel monitoring, e-commerce and performance analysis.
- Experience with Adobe Target and experimentation, including developing, running and interpreting A/B and personalisation tests.
- Good working knowledge of Google Tag Manager (GTM), including tag implementation, data layers, event tracking and troubleshooting measurement issues.
- Strong analytical skills, with the ability to turn complex digital data into actionable customer and business insights and identify opportunities for improvement.
- The ability to translate technical information into plain business English.
- Systems knowledge and an understanding of the IT lifecycle.
- Strong prioritisation and stakeholder relationship skills.
Why You'll Love Working with Us
You'll join a collaborative and inclusive workplace where people are encouraged to share ideas, build capability, and make a meaningful impact. We offer flexible working, ongoing development opportunities, a $250 wellbeing allowance, insurance discounts, and access to Auckland Transport’s Fareshare programme.
Apply Now
If you're passionate about digital customer experience, developing people and identifying opportunities to improve how we deliver across our digital touchpoints, we'd love to hear from you.
Apply now and upload your resume.