Activation Director
TVNZ
What the role involves
- Leading activation strategy
- Optimising advertising campaigns
- Developing data-led solutions
What they ask for
Minimum 5 years' relevant programmatic, audience activation, digital media or ad-tech experience; programmatic trading, DSP/SSP, identity, targeting, data-driven advertising and measurement knowledge; experience managing audience/data activation across buying platforms; New Zealand media market and privacy/consent knowledge.
- 5+ yrs experience
About the job
Drive the future of digital advertising at TVNZ. Lead our audience and programmatic activation strategy, unlocking the full value of TVNZ's digital inventory, audience products, and advertising technology ecosystem to deliver outstanding results for advertisers and audiences alike. If you're passionate about innovation, data-driven advertising, and shaping the future of digital media, we'd love to hear from you.
The opportunity - Te tūranga
The Activations Director reporting to Head of Digital Revenue Solutions and Operations is responsible for leading TVNZ's audience and programmatic activation strategy, ensuring maximum value is delivered across TVNZ's digital inventory, audience products and advertising technology ecosystem.
The role drives the execution, optimisation and growth of programmatic and data-led advertising solutions, while developing activation strategies across key buying platforms and partners. Working closely with Sales, Product, Data and Commercial teams, the Activations Director provides strategic leadership that enables advertisers to effectively reach audiences through advanced targeting, audience segmentation and data-driven activation opportunities.
In this senior role, you will be responsible for ensuring TVNZ remains a market leader in audience activation, programmatic innovation and advertising technology solutions.
What we're looking for - Tā mātou e kimi nei
To be successful, in this role we are looking for the following
· Minimum 5 years' experience working within programmatic, audience activation, digital media, advertising technology or related fields.
· Strong understanding of programmatic trading ecosystems, DSPs, SSPs, identity solutions and audience targeting methodologies.
· Experience implementing and managing audience and data activation strategies across buying platforms.
· Demonstrated understanding of data-driven advertising and audience measurement.
· Knowledge of the New Zealand media and advertising market.
· Understanding of privacy, consent and responsible data practices.
· Technical & Commercial Capability
· Strong analytical and problem-solving skills.
· Ability to interpret data and transform insights into commercial opportunities.
· Experience evaluating campaign, audience and platform performance.
· Strong strategic planning and stakeholder management capability.
· Confident presenter with excellent communication and influencing skills.
Tono mai |Apply Now - as we would regularly be reviewing applications.
If you would like to find out more about this amazing opportunity, please feel free to call our Head of Talent Acquisitions, Philly Irvine, mobile 021 564 691, she loves to chat about TVNZ careers