Social Media Specialist

Who are we?

Sanitarium Health Food Company is a progressive and dynamic business that is New Zealand owned and produces New Zealand leading breakfast products – Up & Go, So Good, Alternative Dairy Co range and New Zealand favourite breakfast Weet-Bix.

The Role

Want to help shape the social voice of some of New Zealand’s most loved brands?

Sanitarium is looking for an experienced Social Media Specialist to help bring brands like Weet-Bix, Up & Go, So Good and Alternative Dairy Co to life across TikTok, Meta, creator partnerships and cultural moments. This is a social-first brand-building role that combines creativity, culture, creators and performance.

Working closely with the Social Media Manager, internal brand teams, creative partners and external agencies, you will help shape how our brands show up in culture by:

• Turning brand strategies into scroll-stopping social ideas across our brands, campaigns and events.

• Spotting cultural moments and translating them into brand-relevant content.

• Championing platform-first creative across TikTok, Meta and emerging social channels.

• Creating culturally relevant social content that builds reach, engagement and brand love.

• Growing engaged brand communities through content, conversation and smart community management.

• Shaping creator and influencer partnerships that feel authentic, effective and on-brand.

• Optimising paid social performance using Meta and TikTok Ads Manager to deliver cost-effective reach, engagement and registrations.

• Using insights, dashboard reporting and post-campaign analysis to sharpen performance and inspire what comes next.

• Briefing creative teams, influencers and content creators with clarity and confidence.

• Partnering with brand teams to ensure content meets nutrition, regulatory and brand requirements.

• Writing clear, engaging copy tailored to different brands, audiences and platforms.

• Managing allocated social media budgets and supporting smart production-spend decisions.

• Delivering monthly and quarterly performance reporting against agreed strategies.

About you

You know what makes people stop, share, comment and care — and you can translate that instinct into culture relevant, brand-safe, measurable social activity.

You will bring:

• At least three years’ experience managing digital communications and social media activity.

• Proven experience delivering social campaigns from planning through to execution and reporting.

• Strong capability in digital media buying, campaign optimisation and performance benchmarking.

• Expertise in Meta Ads Manager, Instagram, TikTok and influencer engagement.

• Experience using social media metrics and research to demonstrate campaign performance and return on investment.

• Strong copywriting, communication and stakeholder-management skills.

• An understanding of how social media connects with activations, public relations and broader marketing campaigns.

• A degree in Digital Marketing, Marketing or Communications is strongly preferred.

What will help you succeed

You will be someone who:

• Builds strong relationships and confidently influences stakeholders.

• Brings new ideas and practical solutions.

• Plans effectively and manages competing deadlines.

• Uses data and insights to make informed decisions.

• Communicates clearly and adapts to different audiences.

• Demonstrates integrity and consistently delivers high-quality work.

Benefits of working at Sanitarium

At Sanitarium, we support our people both at work and beyond. Benefits include:

• Early finish every Friday

• On-site gym and complimentary access to a fitness app

• $100 each year to support your wellbeing journey

• Comprehensive health and wellbeing programs

• World-class growth and development opportunities and pathways

• A supportive, purpose-led workplace where you can make a positive difference

Apply now

If you’re ready to put your social expertise behind brands Kiwis know and love — and help shape how they show up in culture — we’d love to hear from you.

Submit your application and tell us how your creativity, platform expertise and performance mindset can help strengthen our brands and online communities.

Hear why our employee’s love working at Sanitarium Health and Wellbeing, where people and purpose matter. Careers at Sanitarium - Sanitarium