Marketing

Senior Customer Growth and Engagement Manager - B2B Property

Trade Me · 201-1000 employees

Auckland7 days ago
HybridFull timeSenior

What the role involves

  • Designing engagement strategies
  • Driving product adoption
  • Leading marketing campaigns

What they ask for

7+ years marketing leadership, customer engagement, lifecycle and marketing automation experience; expertise as a Braze user with enterprise-level marketing automation platforms; proven ability to lead and coach marketers; strong commercial acumen.

  • 7+ yrs experience

About the job

At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first.

At Trade Me Property here in Auckland we’re looking for you to define and execute engagement strategies for B2B Property and drive product adoption, accelerate revenue growth and seamlessly connect agent and consumer experiences. You will partner with Product and Sales teams to identify market gaps, capitalise on revenue opportunities and lead marketing campaigns and event communications while partnering across leadership to ensure alignment on outcomes.

Here is what you can expect from this role:

  • Design revenue-driven engagement strategies, test product validity and drive product adoption
  • Develop B2B customer engagement initiatives, lifecycle journeys and targeted data-backed campaigns
  • Partner closely with Product, Sales and CX leadership to identify market gaps and align roadmaps
  • Direct overarching engagement initiatives, including GTM plans and industry events

Embed AI tools into daily practices to reduce manual toil and optimise customer journeys What you will bring to our team:

  • 7+ years of experience in marketing leadership, customer engagement, lifecycle and marketing automation
  • Expertise as a Braze user with enterprise-level marketing automation platforms
  • Proactive experience integrating AI tools and methodologies into operations and strategy
  • Proven ability to lead, coach and empower marketers while managing stakeholders
  • Strong commercial acumen with a track record of driving growth, engagement and product adoption

You'll have the best time working at Trade Me, and this is why: #AI and Tech: We live and breathe AI in our daily tasks. We value curiosity and an open mind towards new tech, offering dedicated AI skilling to help you grow and thrive in a fast-changing landscape. #Flexibility: Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week. #Wellness: Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way. #Leave: We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1. #Social: Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more. #Learning: Whether it's on the job, formal training, or mentoring, you'll grow with us from Day 1. We're big on internal mobility and look to our own talent first for new opportunities.

We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the “Why”.

Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.

Check out the job description for this role here.

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