Director of Marketing and Product

• Shape global product and market strategy
• Drive customer-led growth across global markets
• Influence what Enatel builds next

About the company

Decipher Group is delighted to be partnering Enatel once again in their search for a Director of Marketing and Product. Enatel is a Christchurch-based technology and manufacturing business with an established international presence and ambitious growth agenda.

As the business diversifies its global customer base and expands into new markets, it is strengthening the connection between market insight, product strategy and commercial growth. This creates an exciting opportunity for an accomplished product marketing leader to assess Enatel's current market position, identify where the business can play and win, and shape the product and market strategy to get there. The role will ensure customer insight and commercial opportunity increasingly drive what Enatel develops and takes to market.

Interested?

About the opportunity

Reporting to the General Manager and joining Enatel's Senior Leadership Team, the Director of Marketing and Product will lead Enatel's global marketing and product strategy, with responsibility for a current team of four. Sitting at the intersection of customer, market, product and strategy, you'll use market intelligence and commercial insight to determine where Enatel should compete, which opportunities to pursue and how its product portfolio should evolve.

A key focus will be turning insight into action – ensuring customer needs and validated market demand influence product development and investment decisions. Working closely with Sales, Finance and Engineering, you'll shape the product roadmap, identify new market opportunities and drive strategies that deliver sustainable, profitable growth.

This is a highly influential role for a leader who can bring a strong commercial perspective, challenge thinking and help shape the future direction of the business.

About you

You're an experienced product marketing leader with strong commercial judgement, international perspective and the confidence to influence at executive level. Your background is grounded in product and commercial strategy rather than focusing primarily brand or digital marketing.

You understand how to assess markets, customers and competitors and translate that insight into clear product and growth strategies. Ideally, you'll bring experience from manufacturing, technology, engineering or another physical product environment, together with exposure to international markets.

You'll also bring:

• Significant product marketing or management experience
• Strong international market development experience
• Proven commercial and strategic capability
• Experience driving revenue and profitable growth
• Strong market and customer insight capability
• Experience influencing product development and innovation
• Strong cross-functional leadership and influencing skills
• Experience leading and developing high-performing teams

You'll be commercially curious, decisive and prepared to challenge thinking. You're someone who brings a point of view, identifies opportunity and has the drive and credibility to turn strategy into action.

The role offers genuine international exposure, including travel and the opportunity to represent Enatel in key global markets. Based in Christchurch, this is an opportunity to build an international career while enjoying an exceptional lifestyle.

How to apply

For a copy of the position description and to apply, visit the Decipher Group website on https://deciphergroup.co.nz/job-opportunities/director-of-marketing-and-product/

To discover more about Enatel, visit https://www.enatel.com/ For a confidential discussion about the role, contact Lisa Edwards, lisa@deciphergroup.co.nz, 021 240 4410.

Applications close: Monday 2 November 2026